Special landing page for PH launch? Yay or nay?

Good question Kavya. Congratulations for the upcoming project launch. I would definitely create a landing page for the product for all online visitors. But specifically for Product Hunt visitors I don't think it's worth the effort. 1. I am guessing this LP would kind of be focused on getting the product upvoted, otherwise I don't see the sense from the short info in your question. The thing is PH doesn't encourage pushing for upvotes, because they want a neutral opinion on the product not on the makers ability of convincing people to vote. I've read this in the official launch guides. PH wants the vote on product popularity not on the launch campaign. So I actually think that a LP obviously dedicated to PH launch can work against the project. 2. For most of the projects I've upvoted I've pressed the Upvote button before actually arriving on the product page (Get It button) because I already knew about the product from a prelaunch campaign or I knew the maker very very well In short I would make a prelaunch campaign and use a well crafted LP for any online visitor. Also I would invest the saved time from multiple LPs to rally up my audience around the product I am preparing to launch. Maybe work with influencers too. Some Dev .to and Hashnode blog posts. No matter the route you choose, I believe in your work Kavya and support it. Good luck with the project