Should you start an affiliate program upon launch for a B2b SaaS ?

Question

- what are the best practice on the matter?
- what are the best tools to set up a program ?
- what’s your experience with it ? 🙏🏻

Mark Kofman · Accepted Answer

I have worked with MLM startup, and for them affiliate program was the main marketing channel. So obviously they had it at the beginning.

In most cases, an affiliate program is not where you start, though. There are easier ways to get early customers. But it all depends on what customers you are targetting.

Nic Neon · Answer

Hmm, I don't know if businesses will promote services they use just for a commission just because they want to protect the secret sauce. More geared to B2C I would say. Tell me I'm wrong, I'd be happy to learn  of instances where B2B affiliate programs work.

Toni · Answer

@mark_kofman thanks for your insights 🙏🏻

Should you start an affiliate program upon launch for a B2b SaaS ?

Replies