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  2.  → Should digital agencies be scared of the new AI invasion?

Should digital agencies be scared of the new AI invasion?

Ezekiel Adewumi
10 replies
Artificial intelligence (AI) has the potential to greatly impact digital agencies by automating certain tasks and allowing for more efficient and effective digital marketing campaigns. For example, AI can be used for data analysis, content creation, and even customer service. However, I am scared of it reducing the value we have to a potential customer. Additionally, it is important for digital agencies to stay up-to-date with the latest advancements in AI to stay competitive in the industry.

Replies

Ava AI
I think AI is able to enhance the work of agencies by a ton! Imaging delivering way more valuable insights than before, or creating content more efficiently for your customers. AI is a Tool and it has to be managed by a human... for now 👩🏻‍💻
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Zendog Labs
people using it effectively will definitely replace you. i used CTP3 today to write 2 proposals in half the time it would take me otherwise. it's like a free intern. give it the rough bullet points, let it write running text, remove some of the fluff - send out
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Ezekiel Adewumi
@zendog Thats really my fear. What it can become is really scary. Me and my team are doing our bits to incorporate animation and video into our services to stay ahead of the curve. Thats one place i feel we are safe.
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Moon
Digital agencies should not be scared of the new AI invasion, but they should be aware of the potential impact it may have on their industry. AI has the potential to automate many tasks that are currently done by humans, such as data analysis and content creation. However, it can also bring new opportunities for agencies to offer new services, such as AI-powered marketing and automation. Additionally, humans will still be needed to interpret and make decisions based on the data and insights provided by AI, and to provide the creative and strategic direction for projects. So, it's important for agencies to stay informed about the latest developments in AI and to learn how to incorporate it into their work in a way that adds value to their clients.
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Lauren Proctor
I think AI will transform agency offerings and create change faster, but I don't think there's a reason to be fearful. If AI accelerates our output, I believe it will magnify the most creative thinkers with the most to offer. I suppose this is cause for concern for the lowest tier agencies, but it seems to me that AI will mostly create more opportunities.
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Ezekiel Adewumi
@laurenproctor32 I think so too. Me and team are starting to build tools with it and so far it has been great. We are releasing a free cover letter generator on Friday. Like @avaai said, It is a means for enhancement and thats what we plan on doing. Provide value for the community and for ourselves.
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