SEO or SEM?

Question

Started working with a new client and they said their contact, who owns a marketing agency, swears by Search Engine Marketing (SEM). Although it’s an immediate way to get into someone’s face about your product or service I generally support Search Engine Optimization (SEO).  I like being able to just get connected with the community to build recognition and trust.

What are your experiences with SEO and SEM, and which do you prefer?

Assi Mahmet · Accepted Answer

I prefer SEO because it focuses on organic rankings, while SEM involves paid advertising.

Answer

Comment Deleted

Answer

While SEM involves paying for ads to show in search results, SEO concentrates on organic growth, gradually increasing your website's visibility in search engines. SEM provides rapid visibility but requires continual spending.

Answer

in my experience seo is essential and sem is "just" a way to exchange money for early growth.

Answer

Both are valuable for increasing website visibility, but SEO offers long-term benefits. That's why I prefer Seo

SEO or SEM?

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