Selling a product is like telling a great story
Ramya Bhaskar
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Igor Lysenko@ixord
I think this is sharing a piece of yourself to another person, and of course he will understand what the story is.
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That's for sure.
100%
Sometimes the story is more important than the features
I'd say the statement is half right. explaining the reasoning behind product draws a lot of people in but keeping the costumers long-term comes with the quality of the product itself. telling a story gets the product attention but the features keeps it.