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  2.  → Saas Marketing is HARD :( any good tips are appreciated! 🫶

Saas Marketing is HARD :( any good tips are appreciated! 🫶

Chantal Cho
4 replies
My previous work was Gucci and a design shop and marketing strategies were so clear back then with actual products (especially gucci items) I now work at a Saas company and marketing is a bit challenging for me. so dear saas marketing professionals, any good tips to share pls? :)

Replies

Launching soon!
SaaS marketing doesn't have to be different from any other marketing. In fact, you need to be even more direct with SaaS marketing and get straight to the point because your leads aren't investigating your solution. They're simply looking for ways to make their software problems go away. So your marketing strategy has to be clear and concise.
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Fabian Maume
Launching soon!
There are a few marketing channels specific to SaaS like comparison websites (G2 & Capterra), Product hunt is also an interesting channel for SaaS. Another challenge might be the need to work with the entire funnel. Lowering churn can be more effective for SaaS than increasing top-of-funnel acquisition. I would recommend you get a mentor. You can try: - https://www.growthmentor.com/ - https://lukasmehnert.com/ - Or my own agency https://www.tetriz.io/
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