SaaS Journey - A new way to add social proof to your SaaS website or marketing landing pages.
Jetmir Haxhiavdyli
10 replies
We're all used to text testimonials and static reviews. We're aiming to fix that with VoiceMe, to allow SaaS businesses to request testimonials from their users pretty quickly.
https://www.producthunt.com/upco...
Currently our feature set is:
1. Send single/bulk requests and include a friendly message
2.The user gets an email with a link to record the audio testimonial
3.You receive the reply in your VoiceMe dashboard
4.Embed on your site with a few lines of copy/paste code.
This is a short into to how the product looks. All feedback is appreciated.
Replies
Oksana Chyketa@oksana_ch
Voice reviews - nice idea! But how often do the website visitors listen to the reviews? Do they pay attention to such reviews?
Do you probably have some sort of case study on this?
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@oksana_ch Good point, and that's exactly what I am trying to solve. Being a UX/Product designer for almost 12 years now, I've had the chance to review user interactions with different sites and A/B test a lot of different social proof methods to increase conversions.
Usually what happens with the majority of users is that the testimonials tend to really get skipped unless they are in video format. Problem with the video format is that they are really hard to get.
And so audio would kind of solve this, obviously we would support adding text to it which is something I am working on, but the audio piece just adds genuine interactions of people.
Think about physical referrals, but on web.
I think it would be good to investigate why people skip the text testimonials before jumping to the conclusion that is do to format. They might watch videos because visuals are processed faster in the brain than text.
On the other hand, I think this idea would be amazing for accessibility! Blind people scanning the page with their keyboard. Could be a nice touch to listen to a real person talk about the product instead of the OS text-to-speech feature.
@vcolinau I think the most common problem is fake reviews and the saturation (you see it on all sites). So what we are trying to do is actually have context (what you did for that user that is happy) and hear from the user directly.
Essentially physical referrals, but digital. It's something new and there are a lot of edge cases I didn't think of, but we did get positive feedback and we are talking to potential users quite intensively.
As stated it's going to be a journey and we are going to measure the impact on CRO on a few businesses to see how many playbacks they receive compared to time-spent on actually sections on the text testimonials.
I used to work for a startup that allowed people to record voice messages and broadcast them via their phone. While it worked for celebrities, it didn't really take off for the average person because for the recipient, voice messages take longer to consume than text. I'd dig a little deeper into why you think audio will be more effective than text for marketing purposes (would you prefer that someone send you a voice vs a short text message?)
Its a nice idea. Should refine it further. You may be onto something.
+'ve >>> 99% of the users don't leave reviews because typing is too much work.
-'ve >>> As a consumer, I just want to know how others rated this business/service without having to listen to all those people who reviewed it.
In support of your idea >>>
#1 Reviews are like voicemails. I rather just hang up and not bother leaving one. But if I have to i'll prefer to speak than type.
what gets in the way >>
#2 Now that you've left the review/voicemail. I rather have the system tell me the key phrases or transcript so I can quickly read rather than have to listen to it.
You're gonna have to build the story further ...seems incomplete without voice to text
the ultimate purpose of reviews is to "present the collected data in an actionable form". As a consumer I simply want to decide, "Should I be patronizing this business?"
@deepesh_arora That's actually good feedback. What we are doing is including text context that goes with the testimonial widget.
A good example is: "We did X and Y for the customer that increased CRO by x%", and then the audio rests above it to hear from the customer. We have not seen this anywhere and we made it really easy to bulk request these testimonials aswell, and even easier for the customer to record.
This looks really interesting