Requesting feedback on our website home page copy

1) If I were to re-do this, I'd use the H1 or H2 to communicate about the product in as literal terms as possible and as early as possible. For instance, if it's a note-taking/ meeting assistant tool—say it so. Keep the narrative of helping team run intelligent meetings for later. 2) The Meeting Assistant, Meeting Intelligence, and Meeting Collaboration part is repeating. It's good to reiterate certain points if you have a specific thought process behind it. In this case, the third (or is it the fourth?) fold makes more sense to me as a website visitor than it does in the first fold. 3) The video is a great addition! Just what I would look for if I'm evaluating a product/solution. But I'd have loved to see the more product screenshots in other places beyond the video though. 4) Is there a reason behind keeping customer logos in B&W? To me, it makes more sense to reflect their original colors because it would trigger brand recall in the audience's mind. (just like in the Integrations section) 5) The "Automate, analyze, and collaborate effortlessly – all in one place, not all over the place" has a good rhythm—but it reads long. I'd maybe say something like, "Keep your all your meetings in one place, not all over the place." 6) Great use of the white space, easy to read fonts, and visually pleasing graphics. 7) In the last fold, the copy reads better if you say "Try Avoma unrestricted for 14 days" instead of "Try unrestricted Avoma for 14 days." 8) Finally, I'm sure the team has thought this through, but the home page is loooong. 🙂 My rule of thumb is, I should get all information I need within 4-5 scroll WHILE I'M SKIMMING. You anyway have other pages linked to the page (e.g., the schedule demo, solutions, sign-up page, etc) if customers want to dig deeper.

Let's do it!!