Reddit is still super underrated and I don't understand why
Aleks Miric
9 replies
We always had so much luck using Reddit for early-stage growth, mention monitoring and even market/comp research so it's crazy to me how underrated it still is.
Guess there are 2 main reasons:
1. You have to find relevant subreddits, threads and comments and it takes a lot of work and time.
Fortunately, there are tools such as Surfkey.io (by @johancutych) that help you keep track of those through simple keyword alerts.
2. You need to find the grey area between blending in as another Redditor and plugging your tool. And that grey area is slightly different for each subreddit.
It's not rocket science though. As long as you only engage in relevant conversations and actually try to be helpful, you can get away with plugging your solution where it makes sense. We barely get downvoted, deleted or banned.
Are you using Reddit? Why not?
Replies
Johan Cutych@johancutych
Thanks for the mention @a_m4! Reddit is underrated as hell. We dogfeed Surfkey and get 10-15 new users a day from 2-5 comments. It's great for finding niche customers.
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I think it's that blend that people struggle with - they can't just promote.
I didn't know about it until recently, I am just starting with it and learning about its benefits, so I understand that it is not so well known for people like me....
I agree completely, especially after the Gamestop event. The way ordinary people organized against the hedge funds were very impressive. Reddit can be used more often in our daily lives
I clearly vote for your 2nd proposed reason.
Strict moderation makes Reddit a bit tricky to promote your product😬
Highly underrated, I agree💯
any suggestions how to use reddit for market research?
@ajay_yadav13 I use Surfkey for that as well. I set alerts on keywords around my problem space and just read relevant conversations. People on Reddit rave about products, but also complain a lot and look for alternatives all the time, it's a great place for authentic research.