⚡️⚡️Red Bull ⚡️⚡️ - Building Brand Equity in Non-Traditional Ways

Markus Jenul
3 replies
I used to work with the former CMO of Red Bull who was with the company from day 1... 🧙🏼‍♂️ and was always impressed by the marketing strategy they developed!! 🙌 BUT how does it really work? how did they come up with it, what where their struggles along the way and what can we learn from it? I found this Playbook and wanted to share it with all of you! Hope you enjoy it as much as I did 🙂 https://pdfcoffee.com/red-bull-b...

Replies

Andrew Kpyto
Digital Marketer at Sembly AI ‍🚀
Nice :) I saw an article about RedBull before, looks like the author created it from this document :D
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WJ
Music. Pictures. Words.
Thanks :)
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@w_j you are welcome!!💪