Ranking on Google and getting traffic is one thing. But does it really help when comes to B2B deal?
Tai Nguyen
2 replies
As a SaaS business, usually, the most effective and cost-optimizing effort is organic sources and trying to cut down the amount of money spent on PPC.
But as juicy as it sounds, after 3-6 months, you can begin to see results kicking in (assuming that everything about SEO you do is right). But still, despite all that effort, your conversion rate is not much better.
Most of the time, there should be these reasons:
- Product Development stage: the product itself hasn't really reached the stage where it can retent the customer itself just yet. => In my exp, companies usually will focus on PPC and in-app triggers.
- User search intent: totally missing in terms of understanding your user search intent. (You can read my short post of mine here on Linkedin: shorturl.at/bhwP8)
- Questionable on-page flow: dying link, a total mess of internal links, doesn't have enough articles to cover the customer funnels (MOFU & TOFU)... to maintain customer interest.
How about you, what do you think? And how do you properly address these issues?
Replies
Josh Edmond (xOracle, xGartner)@josh_edmond
This is precisely why I made www.matchsp.com. The whole idea is that user search intent for B2B SaaS should be inherent to any B2B marketing solution. I've never found a perfect marketing service for B2B SaaS, and that's what we are trying to build. Something that works the way B2B SaaS does, including support for the channel.
With that said, organic is a must, and we're currently optimizing our own. I think PPC is also necessary in the early stages until you achieve some balance between organic, referral based on user experience and customer acquisition, and brand awareness.
It's just a tough spot to be in. Producing some type of viral content is probably best for startups, but I've never been good at that :-)
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@josh_edmond hey man, appreciate the response.
Love your idea man, since we share the same ideas that user search intent is so important maybe we should connect to see if we can partner in anyway.
Tbh, I don't think you should be stressful about creating viral content. I do think that you should maybe focus on your content pillar first (MOFU & BOFU), then choose a message for your TOFU and continuously write about that. And a bit weird, but that viral content is coming anyway. (Like how Semrush did)
And anyway, I believe more in the power of replication. I do think I need to fail first before finding my way to success that way I can actually replicate the results and that's a skillset I definitely want to have!