Promo video vs Product demo, which do you prefer to watch for the launched products?

Question

Hi PH community,

We are now preparing for the launch and we've been working on the promo video. I received some feedback that they prefer watching a product demo rather than a promo video. As a hunter which style of videos do you prefer?

Accepted Answer

I prefer to watch a product demo for launched products. A product demo shows me how the product works and what it can do, while a promo video is more about generating excitement and interest.
If I'm already interested in a product, I want to see how it works before I buy it. A product demo can help me understand the features and benefits of the product, and it can also help me decide if it's the right product for me.
Promo videos can be effective, but they're often more focused on style than substance. They may not give me the information I need to make a purchase decision.

Brenna Donoghue · Answer

I love the creativity behind a lot of promo videos, but at the end of the day, the demo is what will get me compelled to try something.

Promo video vs Product demo, which do you prefer to watch for the launched products?

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