Please share some growth strategies to increase traffic of website?

Increasing website traffic is definitely a challenge, but totally doable with the right strategies! Here’s what has worked wonders for me and might just do the trick for you too: 1. Dive deep into SEO - You’d be surprised how optimizing content for search engines can boost your traffic. Think about what people are searching for and how your website can answer those questions. 2. Create content that pops - Whether it’s blog posts, videos, or infographics, the key is to create something valuable and shareworthy. If your audience loves it, they’ll keep coming back for more. 3. Get social - Social media isn’t just for cat videos and memes. Use it to connect with your audience, share your content, and even run some targeted ads to get in front of the right eyes. 4. Don’t forget about emails - Sending out regular newsletters and personalized content can keep your audience engaged and draw them back to your site. 5. Explore PPC - Investing in pay-per-click campaigns can be a quick way to get traffic, especially when you’re targeting highly specific keywords. 6. Partner with influencers - A shoutout or feature from an influencer can open up your website to a whole new audience almost overnight. 7. Engage with online communities - Joining in on forums, attending webinars, or participating in groups related to your niche can drive traffic and build your credibility. 8. Always be testing - From tweaking your landing pages to refining your calls-to-action, small changes can lead to big improvements in how visitors interact with your site. It’s all about mixing and matching these strategies to find what resonates with your audience. Keep an eye on your analytics, be ready to pivot when needed, and most of all, stay consistent. Can’t wait to hear how these strategies work out for you!

If some of your products can be distributed for free, it will definitely help to build your first audience and get your first feedback. For example, using the Free model, I was able to build an audience of over 100K people on gumroad.com in a short time. But of course, the conversion rate to actual sales is quite low with this model. The difference between free and paid has to be very big for your audience to make a buying decision.

To increase website traffic - you need something of value to offer. Use that as the north star. If you sell coffee beans - create guides on creating perfect expressos - and people can access these guides if they sign up for your newsletter. Emails convert. I cannot believe how effectively emails convert users from interested to closing.

If your product addresses a specific pain point, consider conducting targeted marketing campaigns to validate its effectiveness. Start by testing paid search campaigns using a list of keywords related to common pain points your product solves. This approach allows you to gauge user interest and gather valuable insights into the effectiveness of your messaging. Once you've identified successful keywords and messaging through paid search, explore various SEO techniques to enhance your product's visibility on search engines like Google and app stores such as the Google Chrome Store or app stores for relevant platforms. Utilize strategies such as keyword optimization, content marketing, and backlink building to improve your product's organic search ranking and attract qualified leads. By combining paid search with strategic SEO efforts, you can maximize your product's exposure, attract relevant traffic, and ultimately drive conversions by addressing the specific pain points your product solves.