My launch was small but I'm never gonna stop. I'm going to relaunch bigger/better. Tips 4 next time?

@fabianfrankwerner which social media channel do you find the most effective so far?

@fabianfrankwerner Problem is, I dont' want to spam them. They joined because they aren't pressured to do stuff for me, I'd hate to upset that balance

@dawn_marie_n My offer is this: www.timberdog.com -- Please check out my product there I want to offer it to all dog owners

@chitterz Ok amazing! It's fantastic to hear about your multi-functional pet bed! First and foremost, let's talk about validation. If you've already validated your product through feedback and demand, that's the first step I would take – with this validation you have a solid foundation to build upon. However, if you haven’t, validation is key. You need to understand whether there is demand for this type of product (which I'm sure there is) and it helps to solve the problems that your target audience has, that other competitor products do not. Have you considered platforms like Amazon or eBay? These marketplaces can provide quick traction. Selling there not only validates your product but also allows you to gather invaluable feedback through customer reviews that you can use on your website and in your other marketing promotions. Now, let’s discuss your marketing plan. Do you have an existing audience for this product? When I say an existing audience, have you built one organically before launching? If yes, what exactly did you do to build excitement for your product before you launched. If you haven't here are some short-term things you can do to reach more people so they can know about your product. 1. Collaborate with influencers, bloggers, or vloggers in the pet niche. When selecting collaborators don't choose the most popular ones. Choose micro- or nano- influencers/bloggers who already have an engaged audience and will be small enough to consider working with. These types of influencers typically don't charge too much for access to their audience. You can also use influencers as affiliates. Where if they promote your offer and make a sale, you can give them a % of the sale. They would be advocates for your product. To reach out to these influencers first do research on the ones you want to reach out to. Get their email address using email-finding or email-scraping tools like Evaboot or IGLeads.io and then email them asking for a collaboration. 2. I've previously mentioned marketplaces as a short-term tactic. This would be for you to validate the product, get feedback and once you have that feedback start building your own brand and audience to scale your product. 3. Forums and niche groups are another short term tactic. Join and actively participate in relevant niche groups. Contribute to discussions, answer questions, and share your expertise. Groups provide a targeted audience interested in specific topics but don't go there with the goal of selling. Go there with the goal of providing value first then from time to time you can pitch your product. You can even take this a step further and build an email list of subscribers and then nurture them towards selling your product. Remember to always read the rules of the forums before you post anything. I also saw that you have an offer to win a "ruffrest pet bed". How many people have opted in? What was the conversion rate like? When I say conversion rate I mean, how many people actually saw this offer vs how many people opted in. Take the percentage of this to understand your conversion rate. So number of people who opted in / number of people who saw the offer x 100%. If the conversion rate is low - less than 10%, consider offering a value-led offer tailored to dog owners' needs. A good conversion rate for this form should be 20% and higher. Address a common problem dog owners face with pet beds, providing a solution. This can attract subscribers genuinely interested in your product and once you have attracted them you can then nurture them to purchase your product. Building a relationship with your subscribers increases the likelihood of conversions. Consider creating engaging blog posts addressing dog owners’ challenges. Discuss common issues and subtly introduce your pet bed as the ideal solution. Content builds trust and positions you as an authority in the pet niche. Content marketing is a long term strategy but you could also get more reach by using paid ads. If you are going to use paid ads, be careful with how much you spend. Remember, while driving traffic is essential, it’s not just about numbers – it’s about quality. Understand your audience deeply, address their needs, and offer genuine value. Building a loyal customer base takes time and effort, but the relationships you build are the foundation of a successful business. I hope all of this helps you!

@dawn_marie_n Damn, this was amazing!!! I'll go point by poing: 1. I've currently signed 23 influencers with a combined following of 5 million across IG and TT. Unfortunately, micro and nanoinfluencers aren't converting for me at all. I'm not even getting vanity metrics (ie., followers) from them. I have to go big, also because my product is extremely expensive to make and ship, so I need to get the biggest bang for my buck. If I can't get sales, then the next best thing is engagement through comments and shares. And if I can't even get this, then follows are great. I need follows even though they're a shallow metric, because even I won't follow accounts that have less than 10k followers. 2. I'm meeting with a couple of new affiliates who reached out organically. I've gotten a lot of spammers, so I hope these two are legit. The influencers I'm working with right now aren't super interested in becoming affiliates, unfortunately. 3. Great idea. I really need to start nurturing this idea more in practice. I haven't had time, and it does require a LOT of time. But there's a ton of value in being an expert in these spaces. 4. This is a very good question. I don't know how to read analytics and measure such things. I am going to learn GA4 through Skill Shop when I get the time. Right now I've signed a social media manager who is a confessed "data nerd," so I'll sick her on those numbers! ;) 5. Ahead of you on this one! I create content that has a good mix of keywords, and also using a secret formula (that maybe I'll share when I hone it more) that is doing wonders for me. I don't think anyone else is doing it either, so I've got the jump on it. I'm also chasing after backlinks through cross promotions and guest blogging. Thank you! I hope to see you more often on my queries here on PH! :)

@dawn_marie_n Damn, this was amazing!!! I'll go point by point: 1. I've currently signed 23 influencers with a combined following of 5 million across IG and TT. Unfortunately, micro and nanoinfluencers aren't converting for me at all. I'm not even getting vanity metrics (ie., followers) from them. I have to go big, also because my product is extremely expensive to make and ship, so I need to get the biggest bang for my buck. If I can't get sales, then the next best thing is engagement through comments and shares. And if I can't even get this, then follows are great. I need follows even though they're a shallow metric, because even I won't follow accounts that have less than 10k followers. 2. I'm meeting with a couple of new affiliates who reached out organically. I've gotten a lot of spammers, so I hope these two are legit. The influencers I'm working with right now aren't super interested in becoming affiliates, unfortunately. 3. Great idea. I really need to start nurturing this idea more in practice. I haven't had time, and it does require a LOT of time. But there's a ton of value in being an expert in these spaces. 4. This is a very good question. I don't know how to read analytics and measure such things. I am going to learn GA4 through Skill Shop when I get the time. Right now I've signed a social media manager who is a confessed "data nerd," so I'll sick her on those numbers! ;) 5. Ahead of you on this one! I create content that has a good mix of keywords, and also using a secret formula (that maybe I'll share when I hone it more) that is doing wonders for me. I don't think anyone else is doing it either, so I've got the jump on it. I'm also chasing after backlinks through cross promotions and guest blogging. Thank you! I hope to see you more often on my queries here on PH! :)

@chitterz Hey Leena Wow!! It sounds like you've been doing some incredible work already! Great stuff! Your approach with major influencers makes total sense and signing 23 of them! That's really good. Hope you've gotten something out of it so far? Follows might seem shallow, but remember they're stepping stones toward building a strong community. Here's to hoping those affiliate meetings turn out to be gems. And good to know that you're already on top of those content strategies. I hope you'll share here one day as I'm quite interested in hearing more about it. I'm here whenever you need more insights. Best of luck with your ongoing journey. See you around, and keep up the amazing work!

@jakeharr Do you hunt launches, and if so, what do you do for them?

@cld True, good point. My pet bed is also for kitties! That's why I call it a pet bed instead of dog bed. There are a lot of adventure kitties out there that go on road trips and like to be outdoors. I am going to write more blog posts catering to a wider array of animals, including cats.

@wyatt_feaster I find that the long tail after the launch is where you'll get the most followers if your launch was slow or underwhelming. I gain between 2-5 followers per week. Not shabby.

@maria_hayes ?? I'm Leena

@sandradjajic Like what? :)