My first launch! What metrics do you consider most useful for defining success?

Filip Ognjanovic
6 replies

Replies

Joanna He
Hey there, congrats on your first launch! 🚀 At Kyligence, we operate on a free trial model, and over time, we've found a few metrics to be particularly insightful for defining success: 1️⃣ Free Trial Conversion Rate: This is the percentage of users who convert from a free trial to a paid subscription. It's a direct indicator of the perceived value of our product. 2️⃣ Engagement During Trial: We monitor user activity during the trial period. High engagement often correlates with a higher likelihood of conversion to a paid plan. 3️⃣ Feedback from Trial Users: This isn't a quantitative metric, but the qualitative feedback we receive from trial users is invaluable. It helps us understand what's working, what's not, and where we can improve. Remember, while metrics provide a roadmap, the real success lies in understanding your users' needs and continuously iterating based on feedback. Best of luck with your launch, and here's to many more! 🎉
I think that you define those
Barry the Pirate
Freemium model: Traffic > Conversion to registration > Conversion to "aha moment" (need to define it first) > Conversion to a paid plan purchase