Making a case for server driven UI

Greetings, Currently, app updates are released through app stores, which works well for adding new features and improvements. However, small updates such as UI and copy changes can present some unique challenges. - These changes often involve growth and marketing-focused sections like banners and carousels, which are crucial despite them being not very big changes. It would be more efficient if these updates could be pushed over-the-air, reaching the user's device more quickly. The dev team can get sidetracked catering to these updates and may need to adjust their release cycle. However, this problem can be solved by using a good CMS-like platform, which can be updated by the product, growth, or marketing team. The proposed solution involves creating a no-code solution that fills a market void, enabling users to construct mobile apps with a server-driven UI that can be modified over-the-air without app store releases. The issue is that configuring and executing UI and A/B tests can be challenging and time-intensive, posing difficulties for smaller enterprises. The solution entails a no-code SaaS platform that provides pre-built server-driven UI and A/B testing capabilities, making it simple for users to set up and conduct tests without any coding skills. This has the potential to improve efficiency and save resources for companies, optimising their products and marketing strategies. We are building InstaDiv(https://instadiv.com) to address these challenges. Please share your thoughts and feedback.