Let's discuss YouTube ads.

I use Premium version :)

I use adblocker, which as a marketer is like, a little messed up but we can all admit ads are some of the most annoying things ever. Video ads that are captivating in my opinion are: - User generated content (if it looks authentic, this can be extremely effective) - Self aware - if an ad acts like... an ad - It can be funny. When companies are aware of what and who they are, what their product realistically solves, etc... It definitely makes a lasting impression. It can be super expensive, but if you create multiple ads and test them out, you can find what best resonates with your audience. Always test! Even when you find stuff that works.

Ones I’m not forced to watch

YouTube advertisements that run for six seconds cannot be avoided. Ads promoting the videos on your YouTube channel that appear in the video feed or as suggested companion videos. Masthead advertisements: Huge header advertisements on YouTube's home page, suited for companies with big marketing budgets.