Launching When Big Companies Do: How to Stand Out?
Karolina Birnbaum
2 replies
Hello PH Community!
Today, as I was browsing the 'Products of the Day,' a thought crossed my mind: what happens to smaller, innovative products that launch simultaneously with major companies rolling out new features or products? It seems like a daunting challenge.
Imagine you've been working tirelessly on your product. It's innovative, it's fresh, and you believe it has real potential. But just as you're ready to introduce it to the world on Product Hunt, a tech giant drops a significant update or a new product. Your work, as promising as it is, risks getting overshadowed.
This situation raises several questions:
1. How does the presence of big player's releases on the same day impact the visibility and potential success of smaller products?
2. Should makers specifically aim for launch dates that are less likely to coincide with these major releases? Or is there a benefit to launching alongside them?
3. How can the Product Hunt community better support innovative products that might be overshadowed by bigger names?
I'd love to hear your thoughts, experiences, and maybe even some success stories of overcoming this hurdle. Let's discuss the nuances of launching in the shadow of giants!
Replies
Lewis Owen@lewis_owen
I encountered such a problem, notion also released their new product today, coincidentally, I also posted it today, hahahaha, EMO
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1. Big player releases on the same day can impact visibility for smaller products, but differentiation and targeted marketing can still garner attention.
2. Choosing launch dates strategically, and considering big player schedules, may help, but standing out with unique value is key.
3. Community support is vital; highlighting unique features, engaging with users, and leveraging social media can amplify a smaller product's visibility despite big player launches.