Launching in 21 days. How does one make the most of these 3 weeks?
Pranab Buragohain
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Roop Reddy@roopreddy
I am in the same boat. Looking for others opinion.
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best advice: get as many beta-testers as possible. First of all: it will help you validate your product before launch and get some valuable insights on what could be improved.
Do interviews with them, using the standard customer development interview framework/questions — this will give you valuable insights on how to best communicate the value of your product during the launch and get not just the eyes on it, but paying customers as well.
Beta-testers are also very likely to be a good support base for your product.
You can reach out to fellow hunters — most people are very open to help out fellow makers. So if your product matches their needs, they will be more than happy to check it out, provide feedback and support you during the launch. Also, ask your users to give reviews to your product/service — these are just as valuable as upvotes.
@kay_larina Amazing insights. Thanks a bunch. I do believe that reviews oh PH are just as important as upvotes. Then again, I wonder if one should just consolidate even reviews on PH, instead of focussing on Capterra, G2, etc.
I do understand the end objectives are very different, say reviews on PH vis-a-vis a G2.
@pranabgohain depends on how big your customer base is and your end goals.
Reviews will help you rank higher on the launch day. If your customer base is small and you can’t ask them for that many favours, focus g2/clutch can be indeed better platforms to focus on as you can optimise your profiles there to be visible on your competitors pages and on their category pages where your target audience may see you while researching.
Also, yes: no one will be researching PH reviews if they want to check your credibility. But they will help with launch:)
@kay_larina Thanks for explaining it with such amazing clarity. I'm sure many will find this super helpful.
Curious to hear the advice on this.
I am not sure if the tech is ready that you are working on. If its not i recommend making a clear feature list that will be the MVP
@anton_von_hunerbein I quite agree.
Personally, I'd rather have at least an MVP to showcase, if not beta/paid users already. With Makers' new found ability to build products at blazing speed (what with the insurgence of AI, No-code, etc...), anything less than an MVP might be early, in my opinion.
@anton_von_hunerbein @pranabgohain I have seen benchmarks of MVP has gone really high, I love the term MRP/MLP (Minimum remarkable/lovable product) instead.
@pranabgohain In my case we took a bit of a bigger task. We did a whole lot of marketing before hand to see interest.
Hoping to launch in 3 weeks similarly to the post!
@anton_von_hunerbein Wow! A little bit of detail about what 'whole lot of marketing' would be very helpful for other Makers.
Good luck with the upcoming launch, btw!
The initial first week should be discussing the right question with friends and known users, and noting down all the important points discovered for lunch. using no code platform in the second week for MVP and 3rd week will be focused on promoting and executing plans for launch day. @pranabgohain
@surya_pratap3 While we've been discussing mainly about products that have been built for a while (maybe even have beta or paid users), you've gone a step ahead, going from ideation to PH launch in 3 weeks.
It's as exciting as it is scary. And let's face it, that kinda stuff IS possible today!
Along with getting beta testers to review your product, try to implement those changes and follow up to let them know you have! It makes a personalized experience and sets authenticity for your brand.
@devreetdulay absolutely. Nothing builds credibility like following through on a request or feedback.
Prepare all the outreach messages (like linkedin, e-mailer, twitter) ready for your community.
I am launching soon as well, please share feedback and support us next week!
@anson_leung Yes! OUtreach is key. And what channels you use if super important. I'd bet on Cold Email and LinkedIn. Good luck with your launch!
@pranabgohain
I usually comes with a public post teasing the launch in our osical media pages like LinkedIn and twitter a week before.
then i will post on the launch day and dm my followers.
Will be sending emails and in app notification to my existing users as well
Following this thread
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Overall, make every day count and stay focused on making your launch a success. Creating a timeline and prioritizing your tasks can help make the most of the three remaining weeks.
communicate with Maker as much as possible. Also Post Discussion here every day!
@pranabgohain hahaha Cool glad that helps. Be as active as you can in the community so that other makers can upvote you. Also, get more points on your team account, that will help your launch for sure.
Congratulations on your upcoming launch! Making the most of the next three weeks will be crucial to the success of your product.
Engage with the community! We did the same! We just launched today! Do check it out here: https://www.producthunt.com/post...
Good luck with your launch!
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