It took me over 5 months to acquire the first 10 customers - Here are my 5 learnings
Sharlene from Bannernote
It took me over 6 months to acquire the first 10 customers. This feels long but embarked a lot of failures and learnings. I would love to share with you a few learnings: Ship as early as possible I can not recommend this more. Your product might have a lot of bugs but this is ok. Just manage expectations of your users by adding a "In Beta" batch to your logo or product so users are aware of potential bugs or a non perfect product. I shipped translatestack.com 's website first, to see first interest and potential first leads. It helped to gather first feedback. Your landing page is your MVP. Engage with your first users Make sure to build a first audience around your product. Ask for direct (and honest) feedback. Jump on a call with your users and help them integrate. Ask for the "Magic button" that they see missing in your product Build in Public I started to share my story as early as possible on my twitter account. It helped a lot to interact with your community and even track your own progress. Make sure to follow the right people and post interesting stuff. Content is King Start building a content engine around your product. Focus to write about the benefits of your product. Use the Google Keyword tool to identify potential keywords with interest. Try to post every week a content piece to your blog. After 2-3 months, Google will pick up your content and it turns into an organic flywheel. Iterate as Quickly as you can You think your product like you imagined is product market fit ready? Ups, you are wrong. I had to tweak translatestack over 20 times to get to the first 10 paying customers. Start to track how your users use your product. I used in the beginning hotjar to analysze how users actually behaved in the app and it was eye-opening Let me know if you have any feedback. I can also answer some questions. Please feel free to share your side business so we can give feedback to each other.