Is your primary traffic driver paid or organic?
Cyril Gupta
64 replies
Hi founders! Marketing and traffic generation is hard and expensive. I am interested in finding out how everyone is approaching this problem. I do a mix of paid and free traffic.
We run ads and also create a lot of content in multiple places.
What's your primary driver? Which strategy is working best for you? Care to share?
Replies
Austin Nguyen | Afforai@hungnguyenkhac7
Launching soon!
In terms of conversion rate, our organic traffic offers much better conversion. We haven't really invested a lot into our ads budget so both the scale and the conversion rate for that traffic are lower.
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@hungnguyenkhac7 That's great! What's the primary organic traffic source? Your blog?
Launching soon!
@cyriljeet When we enter a user space, either in Vietnam or the US, we identify key social groups to establish a presence. Each market is different, in Vietnam, it is the Facebook community, while in the US it is LinkedIn and Twitter.
I have a similar experience to that of @hungnguyenkhac7, we haven't invested in any paid ad, major traffic is from organic sources to our blogs. And we also do a lot of landing pages optimised for conversions.
@hungnguyenkhac7 @adith_168 That sounds really good! How many blogs do you have Adith?
Organic. Haven’t tried paid as yet
Organic!
@shaur_ul_asar That's fantastic! Is it from your personal blogs or social too?
Oh Yess!!! Primary must be from organic source is what i believe
Currently just focusing on orgainc traffic through-
1. SEO
2. Content Generation
as Ads are very expensive!
@kaustumbh7 That's amazing! Did you build an in house team for content? Want to share your blog?
@cyriljeet We don't have a content team as such. We use AI tools to write blogs on our shortlisted topics by giving them a detail description of what needs to be written including the major points, keywords we want to include for SEO, style of content, tone of writing basically, prompt engineer it and then tweak it and finally publish 🚀
For Twitter and LinkedIn we want our content to be more engaging, so we post about our product features, product performance, memes, trending topics in our domain and also some educational stuff.
@cyriljeet It does a decent job if you mention the correct keywords but I believe this is something search engines are actively working on and improving their algorithm to detect AI generated content. Since we are a bootstrapped company, it is how we are managing now.
Also, what is your opinion on getting initial traction for a young startup? Is it ad campaigns or word of mouth marketing?
@kaustumbh7 Word of mouth is so hard to get. It's very slow. If you have a budget, then I'd say definitely pay for ads.
@cyriljeet Got it.
What would be a good budget to get your 1st 5,000 cutomers?
Or does the CAC vary greatly depending on the industry?
@kaustumbh7 1st 5000? Wow.. that's a big number. Do you mean trials? A lot depends on what you are selling and your price point
@cyriljeet I mean getting 1st 5,000 people to try your product. For an App it might mean downloads, for a website it might mean signups, etc.
@neha_joshi8 That's amazing! Do you mind sharing your blog?
organic for now, but I am launching soon paid campaigns!
Organic at the moment. Primary driver is content creation on LinkedIn and in-person workshops with Accelerators.
@drewsalesplaybookbuilder That's amazing! I've started on LinkedIn a little while ago.. but growth is very slow.
@cyriljeet yes, it takes time to curate an audience. But if you are curating the right audience, they will be with you for a long time!
Definitely a mix for me. Organic traffic's awesome for long-term growth, SEO optimization is key here.
Cold email
Organic all the way! We've managed to grow a large community through WoM only - I believe it helps a lot that our startup has a strong mission behind it and we regularly engage with our community through chats, town halls, etc.
We actually wrote a piece on why we don't pay for acquisition, based on some hard-won lessons from previous experiences in startup land: https://blog.anytype.io/why-we-d...
@charmandro That's the most amazing thing! I've tried to grow a similar community on YouTube at https://youtube.com/@teknikforce
It takes time, but it's worth it!
@shoaib_iqbal3 That's great! I am doing paid too a lot. What's your favorite platform?
In my case (LiveChat) definitely organic.
We invest (our time) heavily in SEO and it definitely pays off.
@aga_jaskiewicz That's totally amazing! Do you have a team or do you outsource most of that work?
50/50. I think a balance is needed.
It depends on the business stage.
@iren_ivashchinenko What about your business?
Organic (SEO).
@oleg_eltsov Amazing! Do you want to share your workflow?
Organic is much better.
@alex_petruchio Thanks for pitching in... Do you use organic more than Paid?
30% paid, 70% organic.