There might be few things that he/she will keep in mind like if he finds the product worthy to lend their credibility. Also some hunters may ask for Life Time Deals or trial accounts to get look and feel of product. Also their field and interest to hunt or not along with sharing on their private networks may incur cost.
@edward_g Hi Edward,
Just to make it clear, deals as in that the hunter tries the product for free as a gesture of good will from the company for his efforts to help with launch. Cost as in yes paying for the hunt as some of these experienced hunters have a strategy to help in getting to the product of the day/week and also sharing the resource in the their private networks.