Is launching on PH worth it? The longer term considerations.

Yehoshua Zlotogorski
27 replies
We launched Alpe Audio a few months ago on Product Hunt and were #1 product of the day. But was it worth it? We put 70+ hours of work into our launch, and now a few months wanted to share learnings that weren't apparent in the beginning. Right after our launch I summarized results in this blog post: https://www.alpeaudio.com/post/i... But now we're 5 months later and discovered more surprising benefits that aren't discussed anywhere: The compounding benefits to PH launches. The TL:DR of the above post was that after our first launch we hit: • 10,000+ eyeballs across website + social. • 300 app downloads • 20 new subscribers But it's the future benefits that have been pretty remarkable & surprising: future launches are much better. I initially thought of our Product Hunt launch as a ‘one and done’ type of event. But that was dead wrong! In reality we have many products, and launching them is a great way to achieve distribution and early validation. = many launches Since our first launch, we've launched 2 new products. Most recently our Article to audio conversion kit - which was 🥈product of the day! (https://www.producthunt.com/post...) The best part? We only worked for 2.5 hours on this launch. Not the 70+ we'd originally put in for the 1st one. So we put in 2.5 hours of effort vs 70 for almost the same amount of results. But how? This is the benefit of compounding launches. In our first launch we struggled from three main problems: 1. Small community 2. No 'Product hunt' team 3. Lots of homework pre launch 1. Small community: Our friends weren't active on PH, so their upvotes were penalized because they were new/non active accounts. That's no longer the case. Now when they voted, their votes counted - which was huge. 2. No 'Product hunt' team We didn't have a lot of active product hunters in our circle. The first launch helped us get in touch with many. Overtime we cultivated those relationships on/off PH, on Twitter & Slack/Discord. For the next launches we had a team to help. 3. Lots of Homework! There's lots of reading to do the first time around: how to launch, joining FB groups etc - all of that work is already done the 2nd & 3rd time around. So much easier launches that are as good. To wrap up: while the short term benefits of launching on Product Hunt were good, the long term compounding benefits have really blown me away.

Replies

Hussain Effendi
Curious thinker, writer and cook!
It's funny that I came across this discussion right when I was thinking about how PH would be helpful to launch a product. Thanks for sharing your experience, now I know that I was on the right track!
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@heffendi Pleasure!
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Maxwell Davis
TweetStores - Launching 5th March 🚀
Thanks for sharing - I think the value of Product Hunt does compound over time especially if you launch products regularly. The problem is that a lot of people don't get that opportunity too!
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@maxwellcdavis True. Have to stick around in the game for long enough!
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Lior Galante Cohen (Vaza)
Team Lead @ Amy
Interesting discussion, thanks for sharing! We've actually launched TODAY https://www.producthunt.com/post..., and are hoping for many sign-ups and hence an opportunity to learn from new users :)
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Rachel Levitz
Analyst at Amy
What great insight! We just launched Amy today (check it out here - https://www.producthunt.com/post...). We also considered these topics in advance. I'm really looking forward to digging into all of these questions once we're done.
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@rachel_levitz look forward to reading the post mortem on how the launch went :)
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Atul Ghorpade
Marketer. SEO. Love to engage.
This is really amazing. Keep launching. You knew the ALGORITHM now! :)
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Priya E. Abraham
Founder and CEO
Great insights, Yehoshua! Highly valuable for our future launch on PH. Many thanks for sharing.
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@cyberconnecting Thanks Priya! Best of luck with the future launch :)
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Priya E. Abraham
Founder and CEO
@yehoshua_zlotogorski Many thanks! We shall keep you posted :)
WJ
Music. Pictures. Words.
Thanks for sharing. :)
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@w_j Hope it helps!
Jerrin Joy
Thanks for this. Very helpful! We plan to launch 2 products on PH. Is there a mandatory time gap between product launches?
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@jerrin_joy1 5-6 months between similar looking products/products of the same company
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Bertha Kgokong
Software Developer | Entrepreneur
Thanks for sharing this is useful information.
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@berthakgokong thanks Bertha! Hope it helps
Ste
dev/designer
Good to see this put to work! Thanks for sharing the process & tips.
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@stelian_dobrescu1 thanks Steph! Hope it helps
Connor Jewiss
Startups, VC, and tech journalist.
Really interesting to read. The compounding launches point was something I had speculated might be a benefit, happy to see that in the real world!
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@connorjewiss thanks Connor! I’d never thought about it prior to our first launch and only seriously saw it play out afterwards
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Zoe Tan
Social Media Manager @ LinkGraph
Thanks for sharing your experience. My team is actually gearing up for our first Product Hunt launch, so we've been doing a lot of homework to prepare. Congrats on your multiple successful launches! Hoping LinkGraph could be as successful on our launch day.
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@zoe_tan thanks Zoe and best of luck on your launch. :-)
Xiao Lu
one at a time! (trend24.app)
Much appreciate sharing, found some great datapoints. Long time reader of PH and recently made an account in preparation for launch. Many dimensions of the first launch are more or less a mystery right now and your blog provides some good prep material. Thanks!
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@xiao_lu Great, glad to hear it! Good luck on your launch :-)
saif khan
Entrepreneur, Bitcoin Enthusiast.
We plan to launch a couple of products on PH, this will really help, Appreciated!
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Yehoshua Zlotogorski
CEO, Co-Founder @Alpe Audio
@hedgefib Awesome! Good luck on the launch and feel free to reach out with questions