Is it possible to have more than one ICP?
Calli
4 replies
We are still early on but as we're learning from potential customers there seems to be two main groups interested in our app: https://www.thinksy.app/
Devs, who use Thinksy to collect ideas, upvote most popular among team, then export to their company's design doc. format
Creatives, who use Thinksy to collect ideas, then find common themes/trends/patterns and separate out by project and need to export it to Trello, Notion etc.
Anyone here dealt with this before?
Replies
Neri Raanani@neri_raanani
Yes, and it's challenging. But once you understand how to address each persona, and tailor your messaging to each group, you'll manage to acquire them both. Good luck!
Share
Yeah. I dealt with many different ICPs and that could be a challenge. I don't have the right answer here but A/B and speaking clear to them are key from my point of view. Hope it helps