Is it necessary to add a product video during PH launch?

It's not necessary but helps a lot! Sweet spot is something around 30 - 90 seconds. Looms work great for this if you don't have a large team or are short on time. You can give your launch a personal touch by pitching your product and walking a bit through the different functionality.

I'm all for the video! It's native and straightforward - it's not a lot of work.

yes it is, user can understand the product easily and quickly.

Video content is much easy to understand

Steps for a successful product video Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged marriage with a neurotic partner, which has already cost you all of your nerves. We are referring to the exciting time of the product launch. A product launch is an enormously thrilling event for the entire company and should be communicated in the same way to the respective target group. We have already written a detailed article on this topic here. Today we would like to put the product video in the spotlight. Videos are exactly the right medium to create the necessary buzz. But like the entire launch strategy, the product video must be well planned and contain some important elements. In this post we explain you what shouldn’t miss in your perfect product video as well as present various formats that are suitable for the product launch video.

It makes the process easy to understand

no, but it does help significantly more.

I would recommend it 100%! I am a complete newbie at it and started working on the video script with PowerPoint by importing free stock images. Each slide was meant to describe what I wanted to display in a future video. Then when I was done, I went on Fiverr and look at a video explainer service! You can have a look at my videos (English/French) at dghfrance.com I plan to remake some of the slides but the idea is there! Hope it helps ;D

I will say yes. Easier to understand and save your audience time.

It's a good idea to use video introducing a product.

Yes, it helps. Think about it as an useful content for you to reach more people. It will be helpful after the launch as well. Btw, you can check out Wavel AI, we help you get more views with multilingual video translation