Is influencer marketing worth the cost? When is it most useful?

Influencer marketing can be worth the cost when targeting a specific audience aligned with your product. It's most useful for increasing brand awareness, reaching new audiences, and leveraging the influencer's credibility. However, its effectiveness depends on factors like the influencer's relevance, engagement, and authenticity. Evaluate these aspects to determine if it aligns with your marketing goals before investing.

Influencer marketing can be worth the cost when targeting a specific audience aligned with your product.