In-Bound or Out-Bound Marketing?

Question

What is your view on each for B2B vs B2C and B2B2C.

I've just finished using some of the 4000 flyer that got printed and went to places where my target audience is and just talked with potential users, in 2 hours have spoken with more than 200 persons and it was a good way to get immediate feedback, so far from those 200 persons 11 have registered on the application, and at least the same has installed the app, but I guess more, as the app doesn't require account login to use main features.

But yeah would like to know if you've done something like that and if it has better results than online ads.

Best,
Daniel

André J · Accepted Answer

Wouldn't it be more efficient to do this at scale online? Unless this is a hyper local business?

Answer

@sentry_co typically I would go online ads, but in this case has there's a connection with the region it helps, because those 200 were already filtered like really interested people in the area we are taking action, which enables higher conversion rate in downloading the app and registering, online probably works as well the thing is tunning to the user that is already in the loop on the are we act on. My only fear is the amount of cash that gets burn on ads until "it gets right" and in person there's immediate feedback it's interesting the range of reactions and questions people come up with, that online people would not put the effort for such.

Yuki · Answer

This is honestly awesome, haven't heard of anyone marketing an app via flyers. What's your conversion/flyer rate haha?

In-Bound or Out-Bound Marketing?

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