I went viral 30+ times on LinkedIn. Here's what you should know.

8mo ago

68 replies

1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.

Replies

Neder Ghadhab @neder_ghadhab

Thanks for the insights @olenabomko 🙏

Aditya @adityatamrakar

Good to know expert. I was waiting till my new community member tag was removed. Olena.

Prem Saini @prem_saini1

Thank you for the insights Orlena!

Marilena Nikou @marilena_n

as always amazing post and great info! hopefully my posts will become viral one day!

sintone @sintone

Absolutely! Infographics, templates, and funny videos are like the holy trinity of viral content. They have the power to grab people's attention and keep them hooked. It's like hitting the jackpot in the world of online engagement. Thanks for pointing that out!

Jake Harrison @jakeharr

Thanks, and really expect your guide come out

Relja Denic @relja_denic

Awesome insights!

Richard Rubenstein @heyric

All good points Olena. Id add in some strong commeting for additional conversations within the same posts works really well in the algo's eyes!

Nitin Joshi @nitin_joshi

Wow! That is an ocean of knowledge. Thank you for sharing. I am currently struggling to get followers.

Olena Bomko @olenabomko

@nitin_joshi My pleasure :) I'll launch my LinkedIn Inbound Playbook next week: https://www.producthunt.com/prod...

Soner Alemdar @soner_

uhh, I just celebrated my 2nd! 30 is a huge success

Cedric Mathias @cedric_mathias

I think viral post with new followers and customer is what we really want in order to grow, Thank you for this post

Matheus Mello @msmello

Good to learn from you. After getting viral, how did you "convert" your audience or what was the purpose of getting viral?

Olena Bomko @olenabomko

@msmello New potential customers reached out to me (I work with tech founders on marketing/growth) + new sales (I sell digital products). + I have connection requests from a lot of tech founders. So they can be my clients in the future.

Dave-Anthony Smith @pointae

Good point, going viral most times doesn't equate to earnings. A profitable business can be built with a very small audience, you just need to connect and talk to the right people.

Mohammadraza Bhojani @rezabhojani14

Really helpful!

Evgeny Kotelevskiy @evgeny_kotelevskiy

Based on how I see your LinkedIn feed, I had an impression that your posts went viral 100+ times. My post went viral only once, and I totally agree with most of the points you mentioned.

Rohan Pathak @persuasionkid

viral posts give you the attention required but you still need some kind of system to convert them into customers and funnel them into your product ecosystem that is where I think email marketing is a good channel to explore because it helps you with the middle of funnel content

Gaurav Sharma @grvsharma

Thanks for sharing Olena, this is very informative. You are quite prolific on LinkedIn, it would be great to know a bit more about your content creation process and pipeline!

Pam K.@silisolutionist

What was your viral post about Olena?

Pam K.@silisolutionist

@olenabomko Care to share a link to one of them?

Sepideh Yazdi @sepidy

Thanks for your great points Olena so how many views is considered viral on LinkedIn?

Matt Caine @mattcaine

Thanks for tips Olena. Just curious... how long you were active before you went viral?