I started up last year and already use 7 tools for founder led marketing (content & communication)
Siddarth Jain
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tl;dr: Sharing my marketing stack and asking for yours! 🤓
Hello everyone, I was randomly creating a list of tools that I use regularly at my startup. For context, I don't much code anymore to get us in front of more and more customers.
We started less than a year ago and at every chance, I try to automate / simplify life by using relevant tools.
Here are list of tools I use actively:
1. Blog CMS: Hashnode -- We did thorough research on this one and evaluated multiple tools including Medium, Dev.to, Linkedin, Substack, and Ghost. The primary reason to pick Hashnode over Medium was that it felt better designed to help people discover more content within our blog page after landing on one page. We were on a free plan for almost a year. Moved to the Pro plan at ~$70/year hoping for some advanced features and priority support.
2. Canva: To create any posters which need a sleek/professional design. (~$50/year)
3. Excalidraw: To create any rough notes/infographics/edit images — Canva looks a little too shiny generally while Excalidraw feels natural. Also, way easier to use. (~$70/year; purchased premium because I wanted to store different notes separately)
4. ReadMe: Simple tool to write docs. Had explored doing it in-house or using open source but felt like random toil. (~$1000/year, got a 25% off YC deal)
5. Webflow: A really simple way to make pretty websites. I do have a designer who helps whenever I need to create a “new” page from scratch but with a lot of copy/image changes, I can do it myself. Also, never needed help from my cofounder except once to connect to the domain and deploy. (Some complex pricing they have but afaik ~$500/year + $200/year/website hosting)
6. Loops: A really sleek/simple way to send newsletters, onboarding emails, etc. to users. Connected it to Segment for the onboarding emails. (1-year free YC deal, but really good tool)
7. Intercom: Added it as the chat layer in all our websites, from docs to website to platform — all this with zero engineering effort. (1-year free YC deal, not sure of pricing after that)
Apart from these, I also tried Miro, Jasper and LetterDrop -- but am not using them proactively anymore.
I also compiled list of Sales, Productivity & Admin tools I use -- https://www.linkedin.com/pulse/tools-i-use-early-stage-founder-siddarth-jain/
🤔
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