How you do marketing of your Saas product?

Binal Savani IW
2 replies


Talia Bender
Hi Binal! We have started out with a sizeable open source community, which has translated into loyal and enthusiastic users from the start. All of our growth has been organic in the form of posting technical and useful content across channels targeted toward this audience. Other than this, we have partnered with other companies in the space to publish blogs, host Clubhouse talks, and do interviews. Leading up to the launch of our MVP, we will generate more video content and push this across our SM channels. Hope this helps!
Taseen Tanvir
First, gather a couple of potential users to validate your ideas. Later they can help you to do a soft launch of the product (beta release) as they will work like your testimonials. And finally, during the hard launch, they will help you to spread the word. Other than that, use platforms like Twitter, Reddit, Hacker Noon, Medium, Quora to market your saas. (also you can use your own blog or youtube channel).