How would you go about planning a marketing strategy for your business?

A targeted marketing strategy has two objectives. The first is to keep customers engaged and loyal, and the second is to gain market share within a certain target audience segment.

Understanding your niche is a necessary step before writing a marketing plan. Consider the precise demographic you are aiming for.

1/ Align on the One Metric That Matters for the Marketing team 2/ Brainstorm acquisition+CRO tactics 3/ Prioritize tactics with Impact | Confidence | Effort scoring 4/ Assign SMART goals and owners to Top 3 experiments 5/ Live experiments with recurring checkpoints 6/ Rinse and repeat

First 100-1000 Users: 1. Understand our product's USP 2. Find out the Market and Competitor marketing gaps 4. Look for the place where our target audience will hand out 5. Help them with the content and plug our product organically (if it's needed in solving the user's problem) Later, we can scale with Customer stories, Case studies and Word of Mouth.

To develop a marketing plan, you need to consider what differentiates your company from its competitors and how you will reach your target audience to promote your product.

I completely agree that your marketing goals should be SMART or specific, measurable, achievable, relevant and time-bound. A brand audit checklist allows you to identify strengths and weaknesses, possible threats, and discover personal new opportunities. Such work is done by specialized audit companies, as well as branding and design agencies. The audit should be done by someone who is not an employee of the company. Then the indicators will be the most reliable.

Conduct some audience and customer research. Understand what makes your audience tick, and go where they are. Simple. But effective.

One of the key secrets of effective planning and strategy management is appropriate project management tool. Choosing the right software solution, you'll get everything you need to lead your marketing projects and the entire business to success. I'd suggest to consider such solutions as GanttPRO, Notion, Asana, or Kanbanize. They are different but all provide their users with great functionality to enhance planning in marketing.