How to Sustain Product Spotlight Post Launch?

Question

Hey PH community! 🚀

I'm Ofir, working hard on Jika.io - the gamified way to learn investing.

Launch day might feel like the grand finale, but it's really just the beginning. We've reached 3rd product of the day a while back, and I wanted to ask for your best strategies to keep your product in the spotlight long after the initial buzz.

From leveraging user feedback to continuous engagement, how do you ensure your product doesn't just have its '15 minutes of fame'? Share your post-launch tactics and let's discuss how to keep the momentum going!

Shabtai Dvir · Accepted Answer

After celebrating your Product Hunt launch, it's crucial to maintain momentum and engage further with your audience. Follow up sincerely with early supporters and users, expressing gratitude and reminding them of any offers. Lead nurturing is essential; consider targeted drip campaigns to provide real value and keep potential customers engaged. Continuously monitor and respond to new comments on your launch page and keep sharing your product. Utilize user feedback for product improvement, sharing how it shapes future iterations to demonstrate you value supporter input.

Hope it helps.

Yaniv schweitzer · Answer

It depends on your goals, I see ProductHunt as away to get validation for my product rather than a tool for marketing, and I leverage that by gathering emails for future user testings

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Emphasise how your product is being used by customers and the beneficial effects it is having on their businesses or lives. People adore seeing actual instances of your product being used.

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Continue interacting with your audience by providing frequent updates and answering criticism.

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Concentrate on making your product better using feedback from users and industry trends.

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Engage readers in dialogue by promptly answering queries and comments on your product spotlight article. Act as though you are receptive to recommendations and are listening to comments.

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Provide discounts or access to exclusive material as inducements for users to keep using your product.

Ofir Kruvi · Answer

@yaniv_schweitzer Definitely great for product validation, I believe the best user testing method is to actually bring users to your platform, that way you can see screen recordings and their authentic behavior. So I still think you can and should use PH to acquire new users!

Ofir Kruvi · Answer

@jacqueline_jones I agree that a good way to make users continue using your product for longer time is by creating an immersive explanation of how it can fit in their lives. But when we talk about Product Hunt specifically, how do you stay relevant the day after your launch?

How to Sustain Product Spotlight Post Launch?

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