How to make prospecting easier when doing B2B sales online?
I'm currently using Linkedin sales navigator to see interesting companies and then reach out to the employee/s who are most likely to be my client. I'm spending a lot of time finding: 1. the right companies to target based on my criteria. 2. the right person in the company. 3. the most suitable (mutual) contact to get me an intro when it's possible. Is it normal, are there any tools or processes that I can use to make it more efficient?