How to get more discoverability?
Jeremy Zabala
2 replies
Hello, my first discussion, let me know your best thoughts and recommendations.
I've made this question cause I feel everyone have a great ideas but sometimes the upvotes / likes are the main reason to get a good spotlight, and from my opinion this shouldn't.
Do a collaboration could be a good deal?
How to get a cool collaboration?
How to get more upvotes?
Replies
Hemant Warier@hemantwarier
As someone who has worked in B2B marketing for a number of years, I can say firsthand that discoverability can be a challenge. But there are a few strategies that I've found to be effective in increasing visibility for my company and its products.
One approach that I've found particularly successful is building partnerships with complementary businesses. For example, when I was marketing a project management tool for marketing teams, I reached out to agencies that provided marketing services and offered them a discounted rate on our product in exchange for promoting it to their clients. This not only helped us get our product in front of a new audience, but it also provided valuable credibility and endorsements from trusted partners.
Another tactic I've found effective is leveraging content marketing to showcase our expertise and thought leadership. By creating and sharing valuable resources like blog posts, ebooks, and webinars, we were able to attract new leads and position ourselves as a go-to resource in our industry.
If you're struggling with discoverability and want to learn more about how to get your B2B product or service in front of the right audience, I'd be happy to chat and share more of my experience. Just send me a message on LinkedIn and we can set up a call.
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