How to craft a memorable brand identity for your SaaS product?
Leonidas Jeremy
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Hamid Khan@hamid_khan8
Content marketing is a great way to attract and engage potential customers.
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@hamid_khan8 Can you tell me more? How my brand identity can attract customers?
The thing about creating brands: have a common enemy.
Apple fought against keyboard in blueberry phone.
Nike fights against lazy lifestyle
Ferrari fights against mediocre engine cars
I hope you get what i am trying to say.
Have a common enemy, decide your villain, be clear on who your brand is for
- start with the user - what's their day like?
- your brand's a person - what're they into?
- keep visuals consistent and clean.
- what feelings are you shooting for when people land on the page?
- stick to your values hard, let them guide decisions.
- share stories that stick, the real, nitty-gritty ones.
- your team is the brand too - do they live it?
- brands can change, tweak stuff as you go.
- be you, unapologetically, in every message.
- it's a slow burn, but stay the course.
excited to see where it goes, rooting for you Leon!
Video marketing can prove to be a great way to craft a memorable brand identity for SaaS or any product