How successful are your cold email campaigns?

Very low success rate right now, we get a lot of opens and even clicks, but no demo bookings. Targeting B2B customers so it's already people who are used to being sold to. I think that's the main issue: cutting through the noise with messaging that resonates, but also finding an action that's low effort enough that they'll take it. It's a constant ongoing experiment!

Not so successful :( But I try until I get success!

Cold email campaigns' success can vary widely. Factors like the quality of the email, targeting, personalization, and relevance impact success. On average, they have lower response rates than warm or nurtured leads, but with effective strategies, they can still yield significant results for some businesses.

my cold email campaigns have been quite successful in generating leads and conversions.