How much freedom should you give influencers when doing influencer marketing?

Jake Cohen
1 reply
I just started working with influencers and I'm struggling to figure out how hands on I need to be. There have been a few times I've let them do their thing, and the content comes back perfect and authentic and helps drive great business. However, not everyone is a natural and it can be hard to reroute course once I've seen that the creator is not so great when left on their own.


Qudsia Ali
When working with influencers, it is important to give them some freedom to express their creativity. However, you should evaluate their portfolio first to get a sense of their skills and style. You can also discuss their ideas before they execute them with you to ensure everyone is on the same page.