How many follow-ups do your cold email campaigns have?

Based on my most recent experience reaching out to 50+ people with personalized emails, I got one solid meeting, so 2% for me.

I have had campaigns get anywhere from 2-7%. I've been told the golden standard is 10% 😀. We have gotten better over time as we ran tests and got tight on our ideal customer profile and job titles for our users. I also spent a good deal of time trying different messaging and subject lines for emails.

Typically a sequence of 4-5 emails