How long should a free trial period be?
Zulfi Husain
3 replies
What duration of time have you seen the most success in conversion rate of a free trial period (3 days, 7 days..) to a paying subscriber?
Replies
Charis Sfyrakis@charis_algomo
Counterintuitively, the shorter the better it is for conversion, although the sweet spot seems to be around 7 days.
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We conducted research on this. It depends on your product's usage cycle. If it takes a long time for users to see the value of your product, especially if it's complicated, you should offer more than a 7-day trial. However, for a simple, easy-to-understand product, a short 7-day trial is the best option.