How have you gone about establishing KPIs / Success Metrics when there is absolutely no precedent?
Hi all, I recently launched Solon (www.solonfit.com), a completely free digital fitness platform with the end goal of driving great equity in the digital fitness space. While I'm still in the PoC (Proof of Concept) phase with much larger plans to fulfill my long-term vision, I'm trying to answer the question of "What is success?" for this phase. I am having some trouble establishing the KPIs around this, as every time I come up with a number it seems completely arbitrary. Some of the metrics I should track are pretty obvious (eg users, sessions, session duration time, retention), but I'm really struggling to put a target figure against them. Would love to hear how some of you have thought about this for your products!