How do you get the attention of the Gen Z?

Hi Product Hunters, Gen Z is an extremely important audience for most brands, but also a demanding one. If you work with them, how do you grab their attention? I had an interesting case with one brand, that sells sort of like breath fresheners, but with a caffeine boost. Gen Z is the TA of the brand, so they wanted to advertise the product via Twitch streamers using Drope.me as an influencer marketing platform for the campaign. This product is a highly relevant item for gamers and streamers, cause many of them spend hours playing, and they need a boost of energy at some point without additional distractions. So the brand decided to get Gen Z attention via Twitch streamers, which is a cool case tbh. Share your thoughts and tips on how you work with the Gen Z audience!