How do you generally build a product?

Okay, so, you've got ideas in your to-do list probably if you're anything like me. I want to know how do you find the time to build that idea out and even during that process of building, do some of the good ideas get left out? Is it partially because you don't have the right kind of developers to work with? If you had your developers friends working with you, would you get more products built? How do you tackle this problem generally and ultimately, what does the process ends up looking like when you turn that to-do list idea into a product?