How do you find your first users?
Ivan Husarov
6 replies
It's hard to prioritize one audience over another. However, the product should be started from some niche to be successful on launch and then scaled.
Share your tips on this and how you face this challenge. Links to valuable resources are much appreciated!
Replies
Yurii Holovanov@yurii_holovanov
First - research who is your target audience. What problem they face and how you can help them solve it.
Second - find the place where they reside. If there is some kind online community it's a jackpot because you literally face your lead 1 on 1.
Third - provide value to that community by your expertise and use non-intrusive promotion when the topic arises (if your TA is there, it will occur pretty often).
Forth - you can try to speed things up by providing a direct special offer to that community (which means negotiation with whoever runs it for promotion). It could provide short-term but very real GAINS 💪
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@yurii_holovanov I love your advice, thanks a lot. Especially the part about non-intrusive promotion. I had a chance to look into it a bit more, and now I feel myself much confident!
I don't know, I am looking for the same.
https://www.chemicalbull.com/pro...
Find out where they hand out and then ask yourself how to reach them.
Could be running ads, building a community, etc. - it really depends (as always). The advice to focus on only one in the beginning is that it will take a lot of time no matter what you do. Going all in on being active with one audience will yield better results than trying to be everywhere at once.
In the beginning, cold outreach can be very useful as well, because if you get feedback it will be very direct.
I found my first users through advertising.