How do you do cold outreach?
Richard Gao
6 replies
Curious to hear how you guys do cold outreach and how effective it has been for you.
For me, the most important aspect seems to be lead selection. Even if you don't have the best copy, someone who really needs your product is going to respond.
Mainly targeting people who have AI products they plan to build image generation into for https://evoke-app.com/, and I find Twitter and Linkedin to be the best places for that
Email seems to get clogged up with other people's emails and get buried.
How about you?
Replies
Mirantha Jayathilaka@mirantha_jayathilaka
Cold emailing has not been that effective for me as well. Emailing after interacting with a potential user on some other platform makes more sense (this is mostly content driven). For me, the best platforms so far are LinkedIn and Reddit.
Share
50/50. Email and Twitter/ Linkedin give roughly the same results for me.
According to webinars I've been attended, cold outreach is not dead,but it is a number game. The best case reply rate is 2-5% (ooo automatic replies are not included). You need to find your target titles, industries,etc. By doing so, you will increase your reply rate.
Lead selection but also thinking about what you can give that person, can you help them in some way for free - rather than immediately just wanting their time or their money
Likewise - been trying out cold email but finding the ROI to be quite low since we are not a high-ticket product. Curious to know how are you doing cold outreach on Twitter. Do you just follow and DM them?