How do you create a compelling pitch deck that grabs investors' attention?

Vlad Golub
23 replies

Replies

Duane March
Here is one formula created by Oren Klaff: Introduce yourself briefly: “What’s your background?” or “How’d you get started in this?” BRIEF track record of success: 1 to 3 of your most successful projects. Frame: “I am going to tell you about an opportunity. If WE (not only YOU) both see that WE see that WE both are interested in doing business together, then we can achieve something together… THE OPPORTUNITY 1… The Big Idea What the customer cares about: The problem or most important issue and why this is so. This lends Perspective and Clear Frame… This creates trust… This communicates seriousness, authority (status) and context. Pattern for this “For [target customers] Who are dissatisfied with [the current offerings in the market]. My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product]. My idea/product is [describe key features].” 2… The Changing Market What is the current situation? What is new? What is coming and why? What are the options? 3… The Problem How (2) is or could affect the client! What is the problem / opportunity / what is missing? Problem seems difficult to solve or complicated (why difficult?) THE SOLUTION 4… The Solution Features – only here do you get into features! No earlier. (Most pitches start with features: this implies neediness!) What we have in the most objective terms possible – clear, accurate and without emotion: at this point. Not emotional “selling” at this point. (Emotional selling comes later) Features: This is it – This is what it does – This is why it is better Reframe the competition. Refer to competitors as “conventional” or “old”. Up to this point, he has gained a lot of credibility… Now he will use this credibility. 5… The Value Proposition Now you are “selling” for the first time – this phase does not last long! This is it (I have it) – what it does – how much it costs – what the value is / what it will improve (reduced costs, increased profits, etc.) 5.a… Financials General data – cost to benefits – Cashflow (IN OVERVIEW – NOT IN DETAIL) This is it (I have it) – what it does – how much it costs – what the value is (reduced costs, increased profits, etc.) 5.b… The Secret Sauce / What we can do for you… Your competitive advantage. Why your offering has legs. 5.c… Offer the Deal / How it Works: What you will deliver and when – What the client needs to do – How we can achieve this together 6… The (our) Team Why we are your best partners. A story about maybe the man/woman who will be their primary contact in your company illustrating why you want him to work with you. 7… The Test I am choosy about whom I work with… and I want you to be satisfied, so… it is important to know more about your company to see if we're a good fit.
Bruno Johnson Soares
@duane_march that's actually a great formula! thank you 😊
Duane March
@bruno_johnson_soares You're welcome! Have you taken a look at my product post? Would like your impression.
Vlad Zivkovic
Show them your sales on the first page and they will start dripping, that one can never go wrong 😂
Simon Peter Damian
@vladimir_zivkovic exactly, that’s all most investors are looking for. Traction is another way of saying are you guys making money
Trevor White
You just have to make them an offer they can't refuse. I launched Poket Dev today and I put a lot of time into this on my website. I always instantly start off with social proof (logos like product hunt, indie hackers, etc). Then I immediately go into a minimalist portfolio that shows them real work they can expect. Then I get into the details of why they can't live without this service.
Nick Basile
I've always been a fan of the approach outlined here: https://medium.com/the-mission/t...
Shajedul Karim
excellent question! it's all about storytelling, value, and clarity. 🚀 1. the opener: start strong, hit them with your mission, vision, or the problem you're solving. set the stage. 2. the narrative: weave a compelling story. investors fund solutions, not just ideas. show the problem, demonstrate your unique solution. 3. the proof: numbers talk. showcase traction, market size, growth projections. balance optimism with realism. 4. the secret sauce: what sets you apart? showcase your unique value proposition. make them believe you're the right team for this mission. 5. the ask: be clear about what you're asking for, and what they'll get in return. 6. the finish: end on a memorable note. why should they remember you when the deck is closed? and remember, a pitch deck isn't just a presentation, it's a conversation starter. your goal isn't to have them invest on the spot, but to spark interest and pave the way for deeper discussions. the deck's job is to open the door. your job is to walk through it and deliver. make it compelling, make it memorable, make it real. good luck bro! 💪🚀
Vladislavs Sprengels
@shajedulkarim_ Love your insights! You nailed it with the key elements of a pitch deck. Starting strong with a compelling opener, weaving a captivating narrative, and showcasing proof with numbers are all essential. Remember, a pitch deck sparks interest and opens the door for deeper discussions. Good luck on your journey! 🚀💪
Irene Young
Key elements for a compelling pitch deck: Strong opening, clear value proposition, visual appeal.
Scott James
Stand out strategies: Storytelling, concise content, social proof and traction.
Alice White
Effective communication of viability and scalability: Market analysis, business model, competition and differentiation.
If you have the numbers, be upfront about them. Sell them the future. Keep the whole pitch clear, concise, and classy. Hope this helps!
Mei
Keep it simple. No more than 12 slides. Highlight unique insights on the customer, the market and your wedge
Alexis Khvatov
To create a compelling pitch deck that grabs investors' attention, follow these key steps: 1. Start with a strong opening Begin your pitch deck with a slide that immediately captures the audience's attention and sets the tone for the rest of the presentation. 2. Present a clear value proposition Clearly articulate the problem your product or service solves and the unique value it brings to the market. 3. Use visual appeal Make your pitch deck visually engaging by using high-quality images, graphics, and a consistent design theme throughout the presentation. 4. Tell a story Craft a narrative that is compelling, credible, and concise. This story should guide investors through the product, opportunity, and team behind your startup. 5. Keep content concise Focus on the most important information and avoid overwhelming investors with too much detail. Be prepared to answer questions and provide additional information if needed. 6. Showcase social proof and traction Demonstrate your startup's success by highlighting customer testimonials, case studies, or any significant milestones achieved. 7. Conduct market analysis Provide data on the market size, target audience, and potential growth opportunities to show the viability of your business. 8. Explain your business model Clearly outline how your startup plans to generate revenue and achieve profitability. 9. Address competition and differentiation Identify your competitors and explain what sets your product or service apart from the rest. 10. Follow pitch deck best practices Ensure your pitch deck is well-structured, easy to follow, and professionally designed.
Kunal Mehta
Craft a concise and visually appealing pitch deck by highlighting a clear problem, showcasing your unique solution, demonstrating market potential, and providing a solid business model. Emphasize key metrics and a compelling narrative, ensuring investors understand the value and growth prospects of your edtech venture.
Rahul
“Tell the truth , but make it fascinating” . That’s my go to line for entrepreneurs.
Amulya Prasad
I talked to a lot of customers and understood what really matters to them.
RaphaelChou
Crafting a compelling pitch deck is an art! To make yours stand out, focus on storytelling—bring your vision to life with a captivating narrative. Visuals matter, so keep it sleek and concise. If you're juggling ideas, reaching out to pitch deck professionals could be a game-changer. They've got the knack for translating concepts into impressive presentations.