How do marketers measure success?

I recently talked to a few CMOs of different companies and noticed how differently they sometimes look at metrics and measure KPIs🤔 What do you think is the best way to measure the effectiveness of the marketing branch's work?


Jan Beisheim
We are a SaaS start-up so for us CPS & MAU are the golden KPIs. (We just launched on PH today: What are your key marketing KPIs?