How do marketers measure success?

Question

I recently talked to a few CMOs of different companies and noticed how differently they sometimes look at metrics and measure KPIs🤔

What do you think is the best way to measure the effectiveness of the marketing branch's work?

Jan Beisheim · Accepted Answer

We are a SaaS start-up so for us CPS & MAU are the golden KPIs.
(We just launched on PH today: www.producthunt.com/posts/kittl)

What are your key marketing KPIs?

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