How AI is impacting Digital Marketing?

AI analyzes data to target the right people with the right message at the right time and this is amazing.

AI can personalizes content and recommendations for a more engaging customer experience as compared to humans.

AI impacts are numerous. AI automates tasks like ad bidding and campaign management, freeing up marketer time.

As compared to humans AI chatbots provide 24/7 customer support and gather valuable customer data.

AI is improving the output speed and volume

As far as ad copy goes, nothing will make me laugh more than the AI-generated suggested headlines from Microsoft Ads. They definitely have some catching up to do.

I will copy my yesterday answer in the other discussion about AI in digital marketing: AI really affected the advertising industry, with companies like Meta developing some of the smartest AI that helps with all targeting strategies. I would say it is now easier to run ads than it was five years ago. Marketers who have been in this industry for a long time don't really like that. As it became much easier which bring us more competition. Most of the targeting is done by algorithms, you just need to provide quality creatives, which can also be done with AI. However, aside from that, we often forget that marketing is about psychology, and most of the time, you still need real human input on campaigns to make them successful.

AI is revolutionizing digital marketing by enabling personalized and data-driven strategies, optimizing ad spend, and enhancing content relevancy.

I’m particularly interest to see how AI influencers and AI generated models are going to change the landscape of digital marketing and influencer marketing. What are your thoughts on this? Have you seen any AI generated influencer content?