Hey, hunters! When to start a product marketing campaign: before or after launch?

Hi Valentine! Most of times I start right before launch and I'm not that good on marketing afterwards! That's something I definitely wanna get my hands on

Pre-launch, during launch, and after launch.

Every step has a special marketing campaign. Pre-launch, launch, after-launch, next launch (updates).

I'd say do a smaller scale one before launch just to get the word out there and then go all out after launch.

Launching a product marketing campaign before the launch is crucial. By building anticipation, generating buzz, and reaching potential users early, you can create a strong foundation for a successful launch and attract early adopters.