Here's how we got 100+ beta testers on Reddit in just one month

Hey, guys! 👋 We all know that building your audience before the launch is crucial. Many of us use Twitter, LinkedIn, Product Hunt and other socials for this purpose. Today, I’d like to focus on Reddit and share key insights my team has gathered in the past 2 months. Just a quick background story: We created a new subreddit and started posting actively two months ago. First five days, we had no followers except our team. In seven days, we reached 85 members. In two weeks, we hit 307. Four days after that, there were 735 members on deks subreddit. We had posts removed by moderators and Reddit itself (it's always about links in your text) But we also had posts that brought us 14,743 pageviews, 250 new members, and 20 sign-ups in just one day. Here’s what we’ve learned about Reddit content marketing😌 1. If you want redditors to read your post, share with them a story based on personal experience (stories of failures and success are the best) 2. If you want redditors to react to your post, give them a controversial topic. And enable both sides to express their opinions. 3. If you want redditors to engage with your post, give them value (posts with tools, templates, best practices, case studies, etc.) 4. Value posts convert to sign-ups if you add a call to action. Just be careful with links when you cross-post. 5. Be a good storyteller. And start with an eye-catching title (numbers are 👍) 6. Reddit is all about quality, not quantity. One good post written in a proper subreddit with your target audience is better than chaotic cross-posting into dozens of random pages (even with a big audience). 7. Reddit is all about the conversation. If you start a discussion, engage with those who answer it. That’s all for now. I know that some of you also use Reddit for promotion, and I'm excited to exchange ideas on how we can make it work for our projects! Also, it would mean so much if you show us some support and join our beta testers: https://www.deks.app/ This is our first launch, and I love how helpful and welcoming the PH community is. Your feedback is our driving force!🫶