Ghost.io vs Medium: which one is better for product marketing and SEO?

I'm pretty sure Medium has better audience and more SEO juice.

Hi Maya. To be on point between the two I would go for Medium for the audience and ease of use. Off topic I would choose WordPress because of industry best SEO optimization with Yoast plugin and the fact that you own the content. Talking about self hosted WP, 1min installation on a WP optimized hosting provider. As a matter of fact I just started my own blog with a reliable theme and I'm extremely satisfied. I've researched most WP alternatives and it is still the king